7 branding mistakes that will obliterate your business

Branding is not just a cool logo. If you are trying to generate brand recognition, you have to take into consideration how to put your brand onto everything that you do, generate a culture, and keep things exciting without pushing people away.  Coca Cola's impacting red and white lettering, Nike's swoosh and Adidas's three stripes likely ...
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Learn the most effective process for Image Optimization

Images are easy to optimize. The most effective way to do this is to make sure one understands the process of why it is important. Here's an example with one of the websites we work with. The Online Music Guild is a company that coaches music online. Their website is quite complex and it was built to generate leads, sell monthly subscriptions, blog...
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Why you should optimize images like a professional!

Welcome to Katana. If you're here you are probably trying to improve your  website's user experience. There's a very easy way to know if your images are the problem: If your page takes more than 5 seconds to load, the large majority will stop using it. At Katana we do this for all our websites.  Before you continue reading, please go...
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Why should I blog?

Blogging has become not only a way of personal journaling but also an important marketing tool for entrepreneurs, organizations and businesses.  Writing is an art, and blogging helps you become a better writer while allowing feedback from viewers.  It can be personal, or it can be shared with the public.  Blogs which are acting as ma...
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What is a website?

A website is a group of centrally connected web pages, presented to the viewer in an easily accessible way.  These webpages are all related and can contain text, images and multi-media files.   All websites enabled through the Internet constitute the World Wide Web (WWW). The first website was created August 6, 1991, a...
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The Importance of Social Media Marketing

At Katana Sites, we understand the importance of an online presence through social media marketing.  We also understand how much time it can take up with all the different platforms available.  Sometimes it is hard to know which platforms are best for your endeavor; we are here to help! Our Katana Site team is highly skilled in socia...
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You have successfully installed EasyBlog

With EasyBlog, you can be assured of quality blogging with the following features: ​ Drag and Drop Blocks Add elements to your blog with a simple drag and drop element blocks. ​ Blog now, post later You can compose a blog now, suffer temporal writer's block, save and write again, later. ​ Social media sharing Automatically post into your Twitter, F...
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Is Joomla the best CMS to build websites?

Joomla is a powerful Content Management System that has been used by innumerable amount of institutions, businesses, organizations, governments, and individuals. Using Joomla is not hard and it cost efficient.  Our inclination would be to say: ABSOLUTELY However there are a few things to take into consideration before you make a decision....
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Can you really use Pinterest to make tons of cash?

Pinterest is continuing to grow its platform. Over 200 million people use the platform, which gives brands a huge opportunity to reach new customers. Unlike other social platforms, Pinterest is primarily used for commerce. Most pins on the platform represent an idea, product, or service that a consumer wants to try or buy. According to Nielsen, 98 ...
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Will SEO make a difference in my business revenue?

Measuring the ROI in your SEO is not as easy as it should be. You probably already know that your business needs measurable and tangible data to make reasonable decisions. In most areas of your business, it's easy to see your revenue. You know which products/services get the most sales. In other words, you know your margins. But when it comes ...
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